Author: Cristina Wen – Bossique Hair Wholesale - WhatsApp: +86 135 3369 3283
When starting a hair business, one of the first struggles is finding a vendor.
There are stories of people spending months and thousands of dollars to find the perfect vendor, and still fail.
Even when they find it, they will still struggle to make sales, and might not even get a single sale in the first months.
So do realize that there are 2 aspects to having a hair business, finding a vendor, and growing your ability to sell hair.
The pandemic isn’t exactly making things easier, so I’ll try to address some issues which might help during these difficult times.
PART 1 - Finding a vendor
If you want to find a reliable and honest hair vendor, education is key.
After all, how to find the perfect vendor if you’re not looking for the right things in the right places?
With all the marketing labels vendors tend to use, they’re not making your search exactly easier.
For example, a common question asked on Facebook is: “Should I sell Virgin Hair or Raw Hair?” Virgin hair is steam-styled raw hair.
Steam-styling doesn’t really have an effect on the quality, thus virgin and raw hair are actually the same quality hair.
It’s a common misconception, and what is generally advertised as virgin hair, is often chemically processed hair. Chemically… Processed…? I can’t sell that… Right?
Well, over 90% of hair on the market is actually chemically processed, and some of it is actually quite good quality. Labels scare people, and labels convince people to buy a product.
This kind of honesty will scare clients away for both your vendor, and same for if you use these labels.
Some ‘marketing’ is sometimes required, but as a professional hair vendor, you should be able to look past these labels to get the quality you’re actually looking for.
After all, if you don’t know what to look for, how do you find it?
Hair Quality 101 – Don’t look
Top Quality: Hair is either cut directly from a donor, or it wasn’t.
When it is cut directly from a donor, the cuticles of the hair are running in the same direction.
This would be the top quality in the market.
From your Chinese supplier, 10” prices would be at least $25, and 30” prices at least $85 (and often $95).
Non-Chinese hair tends to be more expensive.
Medium Quality: If they’re not aligned, the hair would tangle.
This hair couldn’t be sold directly and will get processed.
There are mainly 2 ways to process the hair.
The first method is to use a remy machine, which can align 85-95% of the hair.
It would still tangle, and therefore gets mildly chemically processed. After the processing it shouldn’t get tangled.
This is the type of hair which would last max. 1 year and can be bleached to #27. It’s more affordable, and is generally what is easier to sell, especially as a beginner.
From a Chinese supplier you would pay at around $15 for 10”, and $60 for 30”.
Low Quality: The second method is putting the hair in an acid bath and completely get rid of the cuticles.
The hair will lose the natural elasticity, breaks easily, and would usually require some form of silicon products to stay out of the trashcan.
Prices are around $11 for 10” and $45 for 30”. It’s better not to sell this quality of hair, unless your goal is to get the cheapest human hair possible.
Hair is either one of these 3, or a mix of these. As a beginner it’s hard to be able to distinguish them, and test for the different properties of the hair.
As a solution, we offer a free sample (excl shipping) which is 25 gram of the Top Quality hair on the market, and 25 gram of great Medium Quality hair: www.bossique.com/shop/hair-sample/. For some tips on testing quality, go to: https://www.bossique.com/category/testing-quality/.
At Bossique, our quality in each quality bracket is some of the best on the market.
At the same time, our prices are pretty much some of the lowest.
The vendors who claim to sell the same quality and have cheaper prices, are generally either not honest about the quality, or are taking shortcuts with weight, length or fullness of the bundles.
What are other marketing labels?
Brazilian, Peruvian & Malaysian hair are simply Chinese or Indian hair.
Mink hair isn’t from a mink animal.
Others say that mink hair should be soft and silky, but this would be mainly due to products.
Single Donor hair is a marketing label, as it’s expensive to do and you couldn’t tell the difference between 1 donor hair and 3 donor hair.
Hair factories aren’t always cheaper than trade companies.
Most vendors’ virgin hair is processed hair.
Real virgin hair is of the same quality as raw hair.
Girls from Cambodia, Burma, Vietnam & China have bone-straight hair, meaning their non-straight hair isn’t raw.
The Transparent / HD Lace Pandemic
Remember the days that you could only get brown lace frontals and closures?
Transparent and HD lace products are relatively new, but are highly popular.
With the start of the pandemic, the North Korean borders closed, meaning now new lace products come out.
This has led to a large shortage of lace products, especially transparent lace; HD lace; full lace wigs; 5*5, 6*6 7*7 closures, and 13*6 frontals.
There’s some lace production in China, but as Chinese labor is more expensive than North Korean, these lace products are a lot more expensive.
Due to the expensive labor, there will be more shortcuts taken than usual, meaning lace size might be smaller than indicated, or the hair will be lower density.
Should you stock these expensive frontals / closures?
Imagine stocking a bunch of these expensive frontals and closures, and the North Korean borders suddenly open.
The cheaper ones become available again, and now you’re stuck with a bunch of expensive frontals.
This makes stocking them both expensive and risky.
However, if you’re completely without frontals and closures, you might have difficulty making sales.
Possibly you couldn’t make profit from your frontals/bundles at these prices, but then again, during these difficult times, could you just settle for the profit you make from the bundles you sell along with them?
Fortunately, there are still North Korean brown lace available, at (close to) regular prices.
They’re still in low stock and will probably run out at some point.
These used to be the standard type, but seems some people have already forgotten about them.
They’re still perfectly good products worthy of being sold.
Maybe we simply can’t be that picky during these days, and if we are, we’re going to have to pay for it.
PART 2 – Selling your products
So, you’ve found the ‘perfect’ vendor. You’re really happy about the price and quality of your hair.
However, other people don’t know the quality of your products and don’t know where to find you.
Furthermore, they have a choice of maybe a 100 vendors. How are you going to convince them to buy YOUR products?
In general, there are two things you have to remember: Generate Traffic, and Traffic to Sales Conversion.
Generating fairly straight forward.
The more consistent you post to your Social Media; the more people will see that you have products for sale.
If you do SEO for your website, people can find you easier in Google.
Running ads will definitely help, but if you’re on a budget and don’t know how to run ads efficiently, it’s probably better to stick to the free methods and learn more before running ads.
There are a lot of Facebook posts in multiple groups: “Help, I’m getting a lot of traffic, but (almost) no sales. What am I doing wrong?”
Traffic to Sales Conversion - How others perceive you is everything!
First of all, imagine that you are a client looking to buy for a product that you carry. What is going to convince you to pick YOUR products?
- Will you buy from someone with only a 100 Instagram followers? Probably not!
- Will you buy from someone with a website which doesn’t look professional? Probably not!
- Will you buy hair which is presented with some simple golden rubber bands if you’re looking for quality? Probably not!
How someone perceives you is something which is very important.
We see a lot of businesses making non-professional looking websites, overuse of stock photos, having a too simple logo, lack of brand identity, limited following on social media, and pretty much inconsistent posting.
It’s a recipe for failure.
Consider having a professional website made, with a clear indication of how you want your website to look like.
If you don’t know how it should look like, copy someone who is successful, and has a really good one.
Consider getting a custom color rubber bands with your bundles, adding a label and a tag according to your preference, and possibly with custom packaging.
When you’ve done these, consider having pictures taken of your products, rather than having stock photos.
How to price your products?
You might’ve seen people say that you should charge 200%.
It’s a decent guideline.
However, there are no rules. Charge more = less sales, but more profit per sale. Charge less = more sales, but less profit per sale.
It’s generally about finding a balance, and doing it at a price it’s worth your time.
Those who insist that you should charge 200% profit could be selling another quality hair. Don’t copy others and set your own prices.
The top quality hair is already fairly expensive, and starting at $90 for 30” wholesale.
Doubling that would be about $200 if you include the shipping.
Do you really insist on $300 profit for a sale with 3 x 30” bundles, or could you be happy with $150 profit from a single sale?
You’ll be able to charge more once you establish a strong brand identity and got a wide following, but for most, it would probably better to start lower.
Keep in mind that you should leave room for 10-20-30% sales, as these lead to a higher traffic to sales conversion on your website.
Which services can we provide?
- Labels and tags can pretty much be bought from your vendor.
We personally offer the labels for $25 / 1000 pieces, and tags for $28 for 1000 pieces.
Services like Vistaprint could be a local solution.
- Custom packaging is probably better left for if you have a larger budget or already have a decent amount of sales. T
he MOQ for these kinds of items is generally 500-1000 pieces with logo.
Weight easily goes to over 25 kg, meaning the shipping prices will go through the roof.
- Pictures of your products with your labels / tags are a bit harder.
After all, if you’re dropshipping or purchasing small amounts of hair, you won’t be having a lot of material for your photoshoot.
We can provide this service, which would cost about $99 for 5 different textures. Alternatives would be to make these pictures yourself.
Just make sure that you have a good camera (phone) and good lighting conditions.
Also, we provide our own bundles’ pictures to our clients.
- While we’re planning on adding a website creation service, we’re still working out the details of this.
Generally, Shopify is the way to go, but there are some decent cheaper alternatives like Wordpress/WooCommerce.
I hope that this information is helpful. If you require any help, our pricelist or our services, feel free to contact us either in WhatsApp: +86 135 3369 3283, Facebook: www.facebook.com/bossique/, or email: Cristina@Bossique.com